The double loop is founded on a simple observation: Every project, product, company, change or idea starts with a point of view. It might be based on a fact. It might be based on assumptions. Whatever your point of view, using it to create lasting change requires work and a movement toward the goal line.
Understanding the challenges of your business is the first task to accomplish. Then we commonly identify your potential clients - users - and their real needs.
Bringing the right people to the right table at the right time is our key to success. You, your users and any other experts in every needed field, form the task force of the people ideating the next step.
Modeling a minimal viable product (MVP) including the outcomes from the ideation process creates new opportunities. Not just a common understanding between all involved parties for the end solution, but as well can rapid changes be implemented with agile methodologies.
LETS GET FEEDBACK
With a very short time to market, we achieve a fast feedback from real users and therefore a battlefield proven test.