By consulting solutions created around the digital society
We help you to turn your customers into friends, because we believe that the future is not about technology it's about how we experience it. We do that by making your values experienceable to your customers using technology.
We approach the creation of campaigns from a user-centered point of view. We start with an experience report that defines how the target group moves through the entire customer journey to solve their problems and which channels are suitable for reaching the audience and meeting the expectations of the users. Creating this journey requires a rigorous analysis of how consumers move through the conversion process, and this anchor becomes the perspective through which the marketing solution - which can include paid, proprietary and deserved media - is created. The journey enables the seamless integration of creative solutions into the broader brand experience, so that benefit and storytelling cross coherently. The end result is a campaign that is highly focused on providing maximum relevance and value to the end user while minimizing inefficiency and waste for the customer.
We start our consulting work with future-casting: How can we implement a suitable customer strategy for a long-term, sustainable competitive advantage in view of the rapid technological change and the changing expectations of clients and the expected high intensity of competition? On this basis, we try to understand new market and revenue opportunities, new business models and new ways of cutting costs. In cooperation with SHIFT its' experience design practice, the strategic vision is translated into conceptual designs that clearly communicate the future state of a digitally transformed organisation from the perspective of employees, customers and other stakeholders.
business model innovation
customer experience strategy
"SHIFT it" was founded on the idea that great design can change the way consumers and brands interact.
We use digital product methods, including rapid prototyping, ongoing usability testing and iterative development, to bridge the gap between users' digital experiences and their physical experiences. Our user experience strategy and product development put the context, expectations and decision-making processes of users at the center of every solution.
Not only do we have design skills; insights into content, analytics, brand, business and technology determine every step of our iterative process, which we carry out in close cooperation with our customers. The result is an innovative user experience that offers consumers something relevant, useful and brand oriented and that can be brought to market and managed from both a technological and organizational perspective.